Competing online requires careful planning to achieve you desired goals, within the constraints of your resources and in light of your competitors’ activites. We can help you to help craft a successful trading and marketing strategy by helping you:

> Determine your Goals

> Research your Market

> Define your Resources

> Draft your Strategic Plan

> Implement your Strategy

> Review, Improve and Succeed

See: Services for more

Assistance available with all facets of Content Planning and Creation:

> Goal Setting

> Creating Personas

> Segmenting Your Communications

> Subject, Company, Industry and Competitor Research

> Content Writing

> Graphic Design

See: Services for more

> Fully featured websites built to order

> All sites built around self-managed CMS (Content Management System) platforms

> Options ranging from basic information sites through to complete online stores

> Assistance with Domain Name Registration and/or Hosting

> Face to Face initial consultation available

> Face to Face Training in running and managing the site available

> See: Website Packages for more

Assistance available with all facets of the marketing mix:

> Marketing Planning

> Search Engine Optimisation

> Search Engine Marketing

> Social Media

> Direct Marketing, including: email, telephone and print mailout campaigns

> Mass Media campaigns including: Directories, Print, Radio & Television

> Public Relations

See: Services for more

Hands on support with all facets of the online selling mix, including:

> Training Services

> Supply Chain & Logistics

> Industry and Competitor Analysis

> Customer Relationship Management

> Building & Maintaining external sales platforms, eg eBay, Gumtree, etc

See: Services for more

> Retail, Marketing and Technology News

> Detailed Analysis Pieces and Featured Case Studies

See: News and Front Page for more

Detailed Profile

Dennis Adonis

Adonis eCommerce is a private consultancy helping businesses to gain a competitive edge on the digital frontier

For larger organisations we specialise in researching and producing compelling Content that tells the story of your Brand, creates a meaningful connection to your audience and promotes your product and service lines.

For smaller business we specialise in helping you start trading online – from setting your goals, researching your market, building your website through to ongoing marketing and e-commerce support, we’re a trusted partner in helping you realise your online vision.

Principal Consultant Dennis Adonis has an extensive background in small business marketing and strategy, having owned or managed private businesses for more than 20 years. He’s worked in technology, hospitality, events and marketing, and as an advertising account manager.

This helps him relate to and tailor the best possible design or marketing solution for your particular business’ needs.

Dennis specialises in strategic industry research and analysis, content writing, and website development.

We also also draw on a talented pool of marketing specialists to help deliver a full suite of marketing solutions, including video production, graphic design, SEO, SEM and Social Media.

Dennis Adonis Bio



FEDERATION UNIVERSITY – Melbourne Institute of Technology (2012 – present)
– Master of Information Systems (Intended Completion 2017)

– Ongoing Online Technology Training

– Executive MBA

WHITBREAD PLC (1997-1998)
– Whitbread National Licensees Training Programme (U.K)


ADONIS ECOMMERCE (Melbourne) March 2011 – present
– Digital Strategist – Principal Consultant and Project Manager

BABYTREE PROJECTS (Melbourne) 2010 – present
– Grassroots Australian Charity delivering education & development programs in rural Cambodia
– Governance Committee Member – Fundraising & Technology

SENSIS Pty Ltd (Melbourne) April 2008 – October 2009
-Media Solutions Consultant

EXPOCO EVENTS (Sydney) April 2004 – April 2008
– Director of Marketing & Events

QUORUM UNITED (Sydney) June 2000 – April 2004
– National Events Manager

Download detailed CV

My Story

I started my small business journey more than 20 years ago when I took over our family catering business, which I operated for nearly a decade alongside high school, then uni and my other part time jobs. I eventually left it to take over as General Manager of Jooce Niteclub, which at the time was the highest turnover nightclub in Victoria. From there I moved to the UK working for Whitbread PLC, a FTSE100 listed Pub Company and Brewery, where I helped open and manage 7 different multi-million pound pubs all around the South East of England, and served on 2 National Project committees developing the entertainment and food offerings for the entire Hogshead pub estate (150 + pubs).

Returning to Australia, I transitioned into events management, starting my own commercial conference development agency, in Sydney, and over the past decade have been on a fascinating learning journey into Australian business. I’ve researched and developed more than 30 national conferences, training seminars and trade shows covering topics ranging from energy, urban water and corporate security, through to currency hedging and M&A, and even Australian Film Production. I also maintained my academic studies, and have a Masters in Business Administration from the AGSM, at the time the combined business school of UNSW and Sydney Uni, and a host of other related IT, advertising and business qualifications.

Life, and family, eventually brought me back to Melbourne, where I started on a new journey – working as an account manager for Sensis, one of the largest advertising companies in Australia. I campaign managed nearly 2000 SME’s advertising programs during this period, which really helped consolidate my knowledge of conventional and digital marketing, and shaped my passion for helping other businesses grow.

I’m back in private business now, and in the short time I’ve been offering this service I’ve helped a wide variety of clients start their online trading journey. Contact me to have a no obligation chat about whether I can help You get started selling online.

Adonis eCommerce

62-66 King Street, Melbourne, 3000

Mob: 0433 589 936

ABN: 66 903 401 940

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