First Impressions [INFOGRAPHIC]


Have you ever wondered which elements of your website make the biggest impression? The infographic above is based on a recent eye-tracking study conducted by the Missouri University of Science and Technology showing:

  • Where visitor’s eyes go first when viewing your website?
  • Which assets catch your eyes the most?

Major findings:

First impressions of your website are made in less than two-tenths of a second.
Viewers spend 2.6 seconds scanning a website before focusing on a particular section.
Colors and images utilized play a vital role when it comes to creating favorable responses.

Click on the image to view larger and learn more: