Much has been written about the rapid growth of Content Marketing as the focus of overall Inbound Marketing efforts. The Green Hat 2014 B2B Marketing study shows that:
71% of respondents said they will be spending more on inbound marketing than outbound in 2015; and they also planned to spend 15% of their total marketing budget on content in 2015, up from up from 12% in 2014.
This equates to a vast volume of new content being produced, much of which is simply below standard, resulting in reader fatigue, and the coining of the term “Content Deluge.”
We specialise in deep industry research, and close partnering with our clients, in order to produce relevant, compelling content, which actually helps address the target audience’s challenges, thereby improving response rates and total ROI.
Each of our key packages below include a Complimentary 1 hour Briefing and Strategy session, and packages are flexible around client requirements.
Content Packages
Standard Corporate Articles
– Includes Case Studies, Ghost-written Features, Medium to Feature Length Articles, Blog Posts, Social Media Posts
– Up to 1000 words
– $650 + gst – (Research and writing only)
– $1100 + gst – (Including Graphic Design)
– Up to 2000 words
– $1200 + gst (Research and writing only)
– $1900 + gst – (Including Graphic Design)
Examples
Corporate and Solution Brochures
– Includes Copy, Layout and Graphic Design
– $1100 + gst (2 pages)
– $2000 + gst (4 pages)
Examples
Premium Corporate Articles
– Includes Whites Papers, Infographics, Slideshare Decks
– $2200 + gst (Research and writing only)
– $3500 + gst – (Including Graphic Design)
Examples
- A) Full Service Contract
- Ongoing help in building your Online Trading presence, including:
- Strategic Analysis: conducting market research into your industry and competition to help you determine your desired strategic trading position
- Supply Chain Analysis: looking at ways to fully exploit supplier arrangements to cost effectively optimise stock holdings
- Site Build and Maintenance: ongoing assistance with creation of ads
- Online Marketing: utilising available online advertising channels to reach the widest possible audience
- Fulfilment strategy – ensuring stock is delivered as promised, in the least time and at the lowest cost
- Developed both in-store and remotely as required
- Fee: $95 per hour + gst. Fees negotiable for ongoing assignments.
- B) Turnkey Solutions
- 1: Complete Online Suite
- Complete package designed to start you trading on the 2 main online sales channels – eBay (or related marketplace) and your own website shopping cart.
- Assistance with Domain Name Registration and/or Hosting, if required
- Complete Website, Shopping Cart & professional eBay Store, with up to 50 initial products
- Assistance with setting up payment gateways
- Face to Face initial consultation
- Face to Face Training in running and managing the site
- SEO Starter Pack
- Fee: $1999 + gst
- 2. Premium Online Shop Package
- Complete setup of fully featured, hosted website shopping cart Plus self-hosted CMS. Combine the design and content flexibility of the WordPress CMS base, with the sophistication of the 3dcart shopping cart software.
- Shopping Carts powered by 3dcart: http://www.3dcart.com/
- Site Hosting from $19.99 per month
- CMS (Content Management System) powered by WordPress: http://wordpress.org/
- Site Hosting available if required
- Shopping Carts powered by 3dcart: http://www.3dcart.com/
- Assistance with Domain Name Registration and/or Hosting, if required
- Product, image, pricing and shipping settings for up to 50 initial products
- Unlimited products allowed – scalable cart solutions
- Assistance with setting up payment gateways
- Face to Face initial consultation
- Face to Face Training in running and managing the site
- SEO Starter Pack
- Site completion in 14 days guaranteed, once copy is received and contract signed
- 10% discount per day that the site is not completed within the 14 working day guarantee period
- Fee: P.O.A
- 3: Single Online Module
- Complete setup of one of the 2 main online sales channels – either eBay or your own website shopping cart.
- Assistance with Domain Name Registration and/or Hosting, if required
- One of either Website and Shopping Cart or professional eBay Store, with up to 50 initial products
- Assistance with setting up payment gateways
- Face to Face initial consultation
- Face to Face Training in running and managing the site
- SEO Starter Pack
- Site completion in 14 days guaranteed, once copy is received and contract signed
- 10% discount per day that the site is not completed within the 14 working day guarantee period
- Fee: P.O.A
- 4: Basic Website Build
- Up to 5 page website, with no e-commerce functionality
- Assistance with Domain Name Registration and/or Hosting, if required
- Face to Face initial consultation
- Training in running and self-editing the site content
- Optional complimentary 60 minute online sales training package
- CMS installation if required
- SEO Starter Pack
- Fee: P.O.A
- C) Training Services
- 1. Introduction to e-Commerce
- 2 Hour intensive training session designed to explain the fundamentals of selling online, including:
- Supply Chain Optimisation
- Channels to Market
- Introduction to the major technologies
- Introduction to Search Engine Optimisation & Marketing
- Introduction to Social Media
- Accepting payments and shipping goods
- Fee: $399 + gst
- 2. e-Commerce: Beyond the Basics
- Coming soon
- Fee: tba
- 3. Custom Training Services
- Individual or small group training, customised to your area of interest
- Fee: $199 + gst per hour
1.Ongoing Contract:
Delivered as an ongoing engagement of usually 8-10 hours per week, we help conceive, maintain and grow your online trading presence, sharing the benefits of our ongoing research into the field and working with you to help deliver your strategic online vision.
2.Website Build:
Usually delivered remotely, we meet you to discuss your business and your trading aims; introduce you to e-commerce and outline the main channels to market; build your preferred site and train you in how to maintain and grow the site, for a fixed agreed price.
3.Training Services:
Basic individual or group training to introduce the main concepts of e-commerce and the technologies available to facilitate the process.