* Click to enlarge Snazzy infographic by Google showcasing Australian mobile use.
Interesting piece in the Age online today discussing the growing use of price comparison mobile phone apps, that allow shoppers to scan the barcode of products in store and get a real-time comparison of prices from competing retailers. This is a development on the growing phenomenon of “Showrooming” – customers inspecting goods in-store and then purchasing online to extract further … Read More
Another interesting piece in The Age Online featuring 5 lessons in creativity for retailers, drawn from the recent Fast Company 100 most creative people in business list: 1. Bradford Shellhammer – Cofounder & Chief Creative Officer, Fab.com. His lesson in creativity: envelope every product in a story that enables people to form an emotional attachment with the product and an … Read More
Interesting piece in today’s Age Online by Malcolm Maiden showing that the Australian dollar has dropped to $1.01 vs the USD, and is on track towards parity – nearly a 7% drop since the start of March. While this is bad news for customers shopping online, it’s good news for exporters, and it’s really good news for local retailers competing … Read More