Price-comparison apps shaking up traditional retail

dennisUncategorized

Interesting piece in the Age online today discussing the growing use of price comparison mobile phone apps, that allow shoppers to scan the barcode of products in store and get a real-time comparison of prices from competing retailers. This is a development on the growing phenomenon of “Showrooming” – customers inspecting goods in-store and then purchasing online to extract further … Read More

Five lessons in retail creativity

dennisUncategorized

Another interesting piece in The Age Online featuring 5 lessons in creativity for retailers, drawn from the recent Fast Company 100 most creative people in business list: 1. Bradford Shellhammer – Cofounder & Chief Creative Officer, Fab.com.¬† His lesson in creativity: envelope every product in a story that enables people to form an emotional attachment with the product and an … Read More