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How Pinterest Drives Online Sales

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Hosted Shopping Cart provider Shopify have released this infographic analysing the effect Pinterest is having on sales referrals, based on analysis of over 25,000 Shopify stores.

Pinterest is now the 3rd largest social network in the world, and referral traffic to Shopify stores is equal to Twitter and greater than YouTube, LinkedIn and Google + combined. Other interesting findings:

  • The number of daily Pinterest users has grown 145% since January 1
  • The average order value is of Pinterest referrals is double that of Facebook or any other social site ($80 vs $40)
  • Buyers referred from Pinterest are 70% more likely to buy than from a regular website

This high value referral source, combined with it’s explosive growth make Pinterest an important new element to consider in the marketing mix for all online retailers.

Stay tuned for more on Pinterest in future posts.